5 Tips for Successful TV Interviews

tv interview

By Marsha Friedman

(Marsha Friedman was the April speaker at Book Publishers Northwest)

It has been more than 70 years since television was first commercially available, and in that time we have seen the emergence of radio, wireless communications, the Internet, twitter, and social networking. However, one thing has remained constant in that time. Practically since the first broadcast over commercial airwaves, television has been the most powerful medium of them all – and that fact still remains true today.

A good television interview can change a life. It can change a company, an industry – and in some cases – it has changed the world. That’s why we specialize in helping our clients make the most of their TV interviews. In those few minutes of airtime, you can influence more people than any other communication method. So, to help our clients do it right, I’ve assembled a booklet that will soon be published on our Web site (www.emsincorporated.com) that contains 50 simple tips for doing the best TV interviews possible.

Periodically, I’ll share a few with you, like I’m doing today.  Let me start with my top five, to show you how easy it can be.

  1. Be energetic – This is your message and I’m sure you’re naturally excited about it – so channel your energy and make it work for you. If you are excited and positive, your audience will be very responsive.
  2. Be mindful of body language – TV is a visual medium, so be open with your body language. Make sure to lean slightly toward the interviewer when you are talking and show interest in the conversation. Be aware of where the camera is, even though you are not looking at it.  If you naturally talk with your hands, then feel free to gesture naturally. Your body language shows your confidence and your passion for the topic.
  3. Let your personality shine through – Make eye contact, and talk to the interviewer as if you are talking to a friend sitting in your living room. Speak in an open and confident manner, smile and have fun. Your enthusiasm will be contagious.
  4. Stay focused on your message and keep it simple – Choose a few key points you feel will be most relevant to your interview and outline them for yourself ahead of time.  Keep it uncomplicated to best convey your message. If during the interview, the conversation veers away from them, make sure to steer it back in the most subtle way you can
  5. Know your topic and any current events that relate to it – This should also come naturally. This is your area of expertise, so don’t be afraid to show it. You know your subject inside and out, so explain it as clearly as you can, in as few words as possible. Keep it short and memorable. If it relates to anything that is currently in the news, let people know it. Be prepared and think of all the possible questions and their answers – even the ones you think no one would ever ask. Be ready to catch that fly ball coming from left field.

Television reaches millions with more power and influence than any other medium, so if you’re going to go on the air, make it count. Make your passion, your ideas and your message compelling enough to be worth it to viewers to welcome you into their home, and possibly, into their lives.

If you are interested in finding out if your message is a right fit for a local and national television campaign, contact my partner Steve today on 727-443-7115, Extension 202 or email him by clicking here.

10 Reasons Why Talk Radio is the Best Promotion for Your Book!

on air sign

By Marsha Friedman

(Marsha Friedman was the April speaker at Book Publishers Northwest)

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes.  And because it is so effective our clients keep coming back for more!  Fact is – talk radio may honestly be one of the best-kept marketing secrets there is.  There are many reasons why this is true – but let me give you ten to start with:

1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile who’s listening to talk radio.  And, every year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent…” If this describes your book-buyer – it’s a perfect match!

2. TARGET AUDIENCE. Not only are the demographics of talk radio great – but with specialty talk shows on politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc., we can identify shows that are a perfect match for your books, once we know the audience you’re trying to reach!

3. EFFECTIVE SALES TOOL. Publicity is definitely not paid advertising.  But it can be far more effective.  Just ask Dr. Arnold Goldstein, well-known financial author, The interest in our books from radio interviews has far exceeded the response we’ve seen from our advertising campaigns.  Dollar-for-dollar, talk radio interviews has shown a much better return!”A compelling radio interview can promote your book without the audience even realizing it!  And, as hosts don’t want to be bombarded with phone calls from listeners with questions about your book, they’re highly motivated to frequently mention your title.

4. THIRD PARTY ENDORSEMENT. Talk radio hosts have loyal followings – that’s how they maintain their ratings.  And listeners tune in daily to hear what their favorite host is talking about. As that host is often thought of as an old friend or even a trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you, your book and your message!

5. CREDIBILITY. This is a crucial ingredient in every marketing campaign…and talk radio supplies it in abundance!  One of our clients told us, “…every show I’ve appeared on – the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest!  Of course, the more important I am, the more important the host appears to be.  As far as promotion and credibility goes – it just doesn’t get any better!”

6. TIME TO TELL YOUR WHOLE STORY. As a guest – you get not just 60 seconds, but ten to thirty minutes of quality time with a very targeted and attentive audience.  You have enough time to talk about your book and in many cases you have a chance to answer questions from callers.  It’s a perfect way to get the full message of your book heard and understood by the masses!

7. COST-EFFECTIVE PROMOTION. Talk radio interviews are all done by phone.  So without ever leaving your home or office you can have a direct and oftentimes live conversation with consumers around the country. Plus our fees for this publicity service are minuscule compared to what you’ll spend in advertising dollars to buy the same amount of air time!

8. IMMEDIATE EXPOSURE. You can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for your topic that reflect current events, to keep you on the air and in the news on an ongoing basis.

9. BEST BANG FOR THE BUCK. With probably 1,000 + talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of people at one time.  There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms and people in the workplace and for those folks awake late at night.  It’s better, cheaper and faster than TV appearances.  Without question – talk radio provides the best bang for the buck!”

10. WE CAN DELIVER THE SHOWS FOR YOU! Scheduling talk radio interviews is second-nature to us.  Talk radio producers and hosts from the nation’s 100 biggest markets have come to rely on us for the steady stream of top guests they need.  In fact, that’s why we’re able to schedule 50 to 100 interviews week after week.

If you want to hear more about our affordable talk radio campaigns to promote your books, call my partner Steve Friedman, today at 727-443-7115, ext. 202 or email him directly at steve@emsincorporated.com.