Brian Jud invites Book Publishers Northwest members to attend his January workshop in Bellevue, Washington, at the APSS-member rate. “Learn to Earn: The Power of Special Sales for Publishers and Authors” will be held on January 27, 2017, from 9:00 am to 4:00 pm at Bellevue College.
This conference is designed to give independent publishers and authors the tools and the knowledge to achieve more (and more-profitable) book sales:
- What are “special sales” and how can they help you sell more of your books?
- What are the key elements of successful book marketing you need to know to get bulk buyers’ attention?
- Discover how you can sell your books in large, non-returnable quantities
- Learn where to sell your books to maximize per-copy profit
- Find out how to craft marketing language and strategies to sell your books
Sponsored by APSS-Washington State, registration is at http://bookapss.org/conferences/washington/registration.php
Attendance is limited to the first 50 people to register.
Book Publishers Northwest’s final meeting of 2016 will include the return of any remaining books from recent exhibits at Pacific Northwest Booksellers Association Fall Tradeshow and Wordstock. Stay and chat about publishing adventures in the past year as well as discuss plans for 2017.
Information will be distributed about the Publishing University scholarship. Remember applications are due November 30! More information here.
Location and Time
BPNW’s Nov. 28 meeting will start at 6 pm in Room 221 at Good Shepherd Center, 4649 Sunnyside N, Seattle. Book Publishers Northwest’s meetings are free and open to anyone interested in the business of book publishing.
Free parking is available on site. Information about Metro bus schedules can be found here.
Beth Chapple of Granite Peak Publications recently returned from Portland’s book festival Wordstock. For the first time in several years, Book Publishers Northwest participated. Two other volunteers, Jill Kelly and Kim Bouchard, met Beth at the table shared with the Northwest Independent Editors Guild.
Since Book Publishers Northwest had limited space, it was decided only to take the books previously displayed at the PNBA Fall Trade Show. With mysteries, poetry, and nonfiction titles on display, the table showed off the range of books published by BPNW members. Also available were the bookmarks and other sales literature provided by the publishers for PNBA.
“We spent time carrying, displaying, and discussing people’s books. Lots of attendees took the free bookmarks and postcards, so I hope BPNW members are happy with the exposure,” said Chapple.
Wordstock granted attendees a $5 “certificate” to be used at the displays. As decided earlier, books were swapped for this certificate. Approximately a dozen books were taken by Wordstock attendees. Money earned was used to reimburse volunteers for having to purchase their ticket into Wordstock and defray the cost of display. Splitting the table with the Northwest Independent Editors Guild helped keep costs down but BPNW still spent far more than exhibit than was earned through sales.
“I had fun, but I have not decided if I personally will participate again,” said Chapple. “Nor am I sure I will recommend it to Book Publishers Northwest unless the publisher can attend or send an author to be on a panel.”
Remaining books and sales literature will be brought to the November 28 meeting for pick-up. Unclaimed books will be donated to the Friends of the Seattle Public Library.
Want to follow up electronically with the booksellers who attended the Pacific Northwest Booksellers Association’s Fall Trade Show? The January 2017 edition of PNBA’s Northwest New Title Preview is designed to help publishers target the distribution of free review copies of forthcoming books, ARCs, or galleys directly to bookstore buyers in the Northwest.
For $150, PNBA will include a book in a direct to desktop listing of new and regional titles with jacket art, blurb, and a linked contact for bookseller requests. Booksellers are requested to e-mail publishers directly to request the books.
Deadline for materials is Friday, January 6
More information is available on the submission form at PNBA website.
PNBA’s Bookseller Blast
The Bookseller Blast is a single-title info and imaged filled e-flyer sent straight to 300 booksellers as well as 100 NW media contacts. More information on PNBA’s Ad Rates page.
Heading to Wordstock in Portland on November 5, 9 am to 6 pm? Be sure to stop by the BPNW booth #15 on the third floor of the Portland Art Museum, 1219 SW Park Avenue. We’ll have members’ books for sale and will be taking Wordstock vouchers.
How To Wordstock
Transportation options to Portland include driving or riding the Bolt Bus (boltbus.com/wherewetravel.aspx
), which arrives on NW Everett, 0.7 mile from the museum, or Amtrak train (amtrak.com
), which arrives at Union Station on NW 6th Ave., 1 mile away. Public transit (the MAX and the streetcar) can take you to the venue.
Short Run Comix & Arts Festival returns to the Fisher Pavilion at Seattle Center on November 5
The 6th annual festival will feature over 270 exhibitor artists from around the world including special guests from Lebanon, Greece, Mexico, France, and Croatia and programming such as live painting by Olympia artist-musician Arrington de Dionyso, a community coloring project with China Faith Star, Ilan Manouach’s tactile graphic novel Arctic Circle, Kundiman poets engaging with audience to answer the question, “Where I Come From,” screenprint masters Fogland Studios, new work from Seattle Experimental Animation Team (SEAT), and psychedelic visuals by Aubrey Nehring.
Throughout the month a number of free events are taking place across Seattle, including Seattle Public Library workshops for young adults interested in creating comics or graphic novels. More information at the Short Run Comix Festival website.