November Meeting: “I Published a Book” Is Not a Marketing Plan

How do you get your book noticed in a sea of books? Learn how to leverage your book’s themes, conversations, and your own passionate authenticity to target and engage your audiences. Do it right, and you’re not selling them, you’re engaging them about your shared interests and passion… and that gets your book discovered!

Please join Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association, in this hands-on exploration of your goals and the levers and tools to achieve them. The outcome? You’ll walk away with some insight, inspiration, and a not-overwhelming to-do list of what you want to tackle first in terms of marketing your book.

More About Our Speaker

Lee Wind is the Director of Marketing and Programming for the Independent Book Publishers Association (IBPA). A writer and book blogger himself, Lee is passionate about empowering others to have their voices heard.

Book Publishers Northwest’s meetings are free and open to anyone interested learning more about the business side of book publishing.

Our November 13 meeting starts at 6 p.m. at the Good Shepherd Center, room 221, 4649 Sunnyside N., Seattle, Washington. There is free parking on site.

Time Management Software Tips

In her handout on project management for book publishers, October’s speaker Andrea Ptak suggested several software solutions to time management.  These included:

Harvest –
Time tracking, online invoicing, and reporting software

Asana –
Project tracking, productivity, team management, and task management.

Toggl –
Time tracking and time sheet with free online and premium (paid) versions .

Basecamp –
Popular project management and team communication software.

Google Docs –
Free and easy to share information (does require users to log into Google). Can also use Google Sheets (spreadsheets) for tracking projects and deadlines.

Courtesy of Andrea Leigh Ptak, Communicating Words & Images:


Meet Our October Speaker: Andrea Ptak

“In the publishing world, a project manager requires a broad knowledge of the production process from editing through publication—be it in print, online, or both. It may require oversight of an author or a team of writers as well as editors, designers, photographers, and production artists.” – Andrea Ptak

AndreaAndrea Ptak has worked for a variety of firms in the communications industry, including a local newspaper, three advertising agencies, a corporate in-house agency, and a large commercial printing company. In the 1980s, she ran her own six-person, full service design and photography studio in San Antonio, Texas. In the 1990s, as the publishing industry changed and desktop publishing software dominated, she moved to Seattle and established her business here. These days, she serves as an editor and publishing project manager.

For Book Publishers Northwest’s October meeting tonight, Ptak will discuss publishing project management and how to make the process of going from idea to finished book easier.

Our October 23 meeting starts at 6 p.m. at the Good Shepherd Center, room 221, 4649 Sunnyside N., Seattle, Washington. There is free parking on site.

How To Submit A Book For 2017 PNBA Display

Part of our 2016 PNBA display

We’re off to Pacific Northwest Booksellers Association’s Fall Trade Show in October. Once again we will have a table displaying all the variety of books published by indie authors.

If you would like us to display your work at the table, you can bring up to 2 books for display, related sales literature, and a check for $40 to the September 25 meeting.  If you can’t make the meeting, please mail your payment, books, and sales literature to Book Publishers Northwest, 2212 Queen Anne Ave North #275, Seattle WA 98109.

Please send everything in time to reach us by October 2, 2017.

Checks should be made out to Book Publishers Northwest. We do not accept any other form of payment. Please include an email address with your check so we may acknowledge payment.

Information on how to display and cost of display for 2018 will be posted in late summer 2018.

At the end of the trade show, display books are donated to PNBA’s Rural Library program that helps rural libraries stock their shelves. Any remaining sales literature is recycled.

Meet Our September Speaker: Lynda Cheldelin Fell

Lynda Fell, CEO of AlyBlue Media

Lynda Cheldelin Fell is an inspirational visionary, co-founder of the International Grief Institute, an international bestselling author, healing educator, and creator of the award-winning Grief Diaries and Real Life Diaries anthology series. She has authored over 30 books, earned standing ovations, conducted hundreds of interviews, and sat with societal newsmakers including Martin Luther King’s daughter, Dr. Bernice King, Trayvon Martin’s mother Sybrina Fulton, Heaven is For Real Pastor Todd Burpo, and others on finding healing and hope. She has earned four national literary awards and is a nominee of five 2017 advocacy awards for creating groundbreaking projects that bring healing and hope around the world. Learn more at

For our September 25 meeting, Lynda will be discussing how to organize an anthology and work with multiple authors based on her experiences as the founder and CEO of AlyBlue Media.

The meeting will start at 6 p.m., September 25, at the Good Shepherd Center, room 221, 4649 Sunnyside N., Seattle, Washington. There is free parking on site. This event is open to anyone interested in the business of publishing.

Fall 2017 Meetings

Book Publishers Northwest will hold three meetings this fall in the Seattle. All are free and open to the public. Our September 25 meeting will focuses on working with multiple authors in assembling an anthology. Our speaker, Lynda Cheldelin Fell, has created multiple anthologies under her imprint AlyBlue Media.

On October 23, Andrea Ptak will discuss publishing project management.  As a project manager, editor, and designer, Ptak has more than 35 years of experience in the publishing industry.

We welcome Independent Book Publishers Association’s Director of Marketing and Programming Lee Wind on November 13 to discuss marketing and the huge issue of discoverability once a book is published.

All meetings start at 6 p.m. at the Good Shepherd Center, room 221, 4649 Sunnyside N., Seattle, Washington. There is free parking on site.

Be A Speaker At Pub U Or Apply For A Scholarship

The Call for Speakers application and the Scholarship application for Publishing University 2018 are now open online. Applications may require you to be a member of the Independent Book Publishers Association.

The next IBPA Publishing University takes place April 6-7, 2018, in Austin, Texas.

Pub U 2017 in Portland, Oregon, courtesy of IBPA