Multiple Ways to Market to Booksellers

For our June meeting, Brian Juenemann, Marketing Director of Pacific Northwest Booksellers Association, shared multiple ways that small press publishers can market to bookstores in the Pacific Northwest through PNBA programs.  Juenemann also encouraged interested BPNW members, authors, and publishers to contact him directly to discuss what programs will best suit a particular book or campaign. He can be reached at

Programs available  through PNBA:

Northwest New Title Preview, $150: Through a specially prepared webpage like this, publishers can offer ARCs and review copies to bookstore buyers.

Bookseller Blast, $250:  Allows publishers to send an e-flyer sellsheet, giveaway, or contest directly to PNBA’s bookstore members.
Footnotes Enewsletter, $200 (banners and skyscraper ads): PNBA’s industry enewsletters goes out to 300+ booksellers and an equal number of industry professionals and regional media.
Northwest Book Lovers website, $150: This consumer blog written by PNBA members receives hundreds of views daily according to Juenemann.

Titlewave Package, $450:  Juenemann calls this PNBA’s best value package, including advertisements in Bookseller Blast, Footnotes, and NWBooklovers

Trade Show Display
PNBA organizes an annual Fall Trade Show. Space is going fast for the October 2013 event in Portland, Oregon. If you want to reserve a table for the October trade show, contact Juenemann or PNBA Thom Chambliss,, as soon as possible.  Full booths may be sold out by the time this post is published.

Discounts for BPNW members
PNBA is one of the many professional organizations that offers discounts to paid members of Book Publishers Northwest. The list of discounts available, along with the code needed to receive them, was sent out to BPNW membership on Monday, June 24. Information on how to join Book Publishers Northwest can be found here.

2 thoughts on “Multiple Ways to Market to Booksellers

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