Guest Article: Resources for Publishing Success

Posy150headshotby Posy Gering

What resources do you need to overcome the barriers to publishing success? Perhaps, you might identify with one of these:

  • I hate asking people for things
  • I’m not being successful unless I’m being published by a NY publisher
  • I can’t publish because I don’t have reviews or blurbs
  • It seems like none of my pitches are landing … I’m frustrated
  • I write and write and write, but nothing is finished
  • I have piles of ideas about how to market my book, but I never get around to it

April’s meeting was a unique approach to our community – we focused the wisdom of our group to help one another and build community. What we did was talk about some of our current challenges, then, each person had an opportunity to get feedback on one of them. Here is some feedback from attendees about the exercise I offered:

“The Board of Advisers activity allowed me to receive valuable, constructive feedback as a writer in a warm environment with likeminded people,” reflected Dara Bramson. “The activity was especially useful because it encouraged both a dialogue with the writer and board, as well as an opportunity for all participants to listen, process, and express themselves.”

“This exercise went beyond the standard writer critique. It’s interesting to see how the group dynamic is used and how a simple thing, like having the person face away from the people giving advice, helps focus the process.” commented Rosemary Jones.

Dara also commented, “This was my third BPNW meeting, which was especially enriching on a personal level because of Posy’s leadership. Past meetings have been very useful as well and I find BPNW to be an excellent resource for writers and publishers alike.”

I find this exercise particularly useful because it taps into perspectives you might never hear. Those who stepped up with a challenge walked away with fresh, relevant, actionable strategies.

About my approach

I design experiences to include and engage everyone in the room and help them work at the top of their intelligence, together. I help people work more creatively and productively, so they can uncover the unexpected sources of great ideas or to solve seemingly intractable issues.

If you, your team or organization needs new ways to solve persistent challenges, please contact me.

Of course, I’d be happy to do a presentation or brown bag about The Leadership Moment, which I define as how you respond when “stuff” happens. My book, The Next You, Discovering Confidence, Calm and Courage, Now, outlines fifty ways to do it differently.

 

Jusino Heads To Pyrenees

Jusion_digitalcovIndependent publishing consultant and editor Beth Jusino announced in her newsletter that her March 9 “Guide to Getting Published” at UW’s Experimental College will be her last workshop for a few months. In April, she’s off to hike the Camino de Santiago, the ancient pilgrimage trails that run from France to Spain. “It’s taken a long time to work out all the details, but the tickets are finally bought and it’s official,” wrote Jusino, who plans to walk with leave in early April for a three-month, 1,000-mile walk.

While she’s certain that there will be a book after this trip, probably about this trip, she’s taking a break after her March session to prepare for her upcoming hike across the Pyrenees. Jusino will return to Seattle in July, just in time for the Pacific Northwest Writer Association’s annual convention.

Until then, if you can’t make one of her workshops,The Author’s Guide to Marketing (Kindle version) is just 99 cents this week (February 16-23).

Talking About A Career In Words

Book Publishers Northwest member Beth Jusino recently spoke at GeekGirlCon along with Rebecca Brinson and Amanda Vail from the Northwest Independent Editors Guild. In this discussion at a convention for women interested in the future and jobs in technology, their publishing discussion veered toward how Seattle could  change the business model and “blow New York out of the water” in the 21st century:

Jusino Releases The Author’s Guide to Marketing

Like it or not, marketing has become part of every author’s job. But believe it or not, marketing doesn’t have to make you miserable.

That’s the premise behind The Author’s Guide to Marketing recently released by publishing insider and BPNW member Beth Jusino. The Author’s Guide shows ways to move past the one-size-fits-all formulas and over-hyped fads, and concentrates on how to build a strategy that works with an author’s unique time, talents, and resources.

Available in paperback to bookstores everywhere (distributed via Ingram), and in all ebook channels. More information: bethjusino.com/the-authors-guide-to-marketing/

Jusion_digitalcovEarly endorsements from Pacific Northwest authors and professionals provided by the publisher:

“This is a book that will help authors succeed. I love it.” Chip MacGregor, President, MacGregor Literary Agency

“Beth provides a refreshingly candid resource. If you want your new book to do more than simply sit on a shelf (real or digital), The Author’s Guide to Marketing should be required reading.” M.D. Grayson, author of The Danny Logan Mysteries

“”If you’re looking to learn about the reality of marketing your own book, this is the gold standard.” –Paul Jarvis, bestselling author of five books, including The Good Creative

“The Author’s Guide to Marketing cuts through the clanging cymbals of today’s one-size-fits-all marketing advice and points the writer toward a strategy crafted around the author’s own strong suits.” –J.L. Spohr, author of Heirs & Spares: A Novel

Guest Article: Book Cover in a Week, Guaranteed

After hearing about Kelly A. Harmon’s experience with 99Designs, we asked her to tell how the process worked for her book. Here’s her article on the website that lets publishers and independent authors put out bids for a cover design via a “contest” structure.

Pageflex Persona [document: PRS0000039_00001]Where can you go to get dozens–or hundreds–of artists competing for the opportunity to design your book cover? 99Designs. Using 99Designs is safe and guaranteed, and you can have your design in about a week.

I highly recommend it. I interacted with many fantastic artists when I held a design contest for my latest novel. And while I could only pick one to illustrate this work, there are several others I feel I could call upon later to make covers for other books I’m writing. Those introductions are priceless.

The process is simple, you choose from a tiered structure how much money you’re willing to pay for a book cover. Then, you complete a “design brief” which gives the artists some idea of what you’re looking for. You start with a description, but can add links to covers your like or even upload a sketch.

Then, the fun begins: you wait for artists to create your vision, and post them to your design contest web page.
You log in to view the entries, and then you rate them based on your vision of the cover design. Here you have the opportunity to rate the artwork from one to five, leave a written comment, toss a design out of the contest immediately, or choose the winner.

This stage is important, and the feedback you leave is crucial. Don’t just eliminate without a comment. Explain what about the image doesn’t work for you. (And don’t say things like, “This is terrible!” Remember, tastes vary. Instead try a comment like, “Your cover is terrific, but it’s not what I’m looking for. I want a realistic cover rather than a manga style.”)

During my design contest, I eliminated quite a few entries up front. The designs were beautiful, but they didn’t match my vision. In some cases, I just didn’t like the artist’s style. In one instance, the cover art was entirely a woman’s face. It was beautifully done, just not what I wanted.

Once you leave feedback for an artist, he or she will update the cover based on your comments–or drop out. You may find that one cover grabs you right from the beginning. Use your comments to request the artist change little details: the lighting, add a necklace to the woman on the cover, change the color of someone’s clothes, etc.

After three days of back and forth, you must choose finalists. I don’t recommend more than three. Designs will flood in at a rapid pace and you’ll need to take time to rate and comment. This is a really exciting time. You’ll have a pretty good approximation of what your final cover will look like. Do the small tweaking now.

When you’re satisfied, declare a winner. I recommend writing a note on the page to thank all the artists who contributed.

But what if you don’t like any of the designs? I was worried about this, too. Since you’re running the contest, you can decide to run it guaranteed or not guaranteed. If you run it guaranteed, you are promising to choose a finalist and accept the artwork. Or, you can choose to run an unguaranteed contest, and walk away from it at the end if you don’t like any of the art–at no cost to you.

I recommend guaranteeing from the very beginning. You will attract artists who would not otherwise join the contest. I waited two days to guarantee because I didn’t like many of the designs offered and got very few entries. I was really worried. Then, one brave, and extremely talented artist, stepped forward with an awesome design. I guaranteed the project then, and within hours I had over fifty designs to choose from.

In the end, I looked at nearly a hundred different designs. It was exhausting to keep up with, but it was only a week.

Once the artist delivers the files in the format you want them in, you notify 99Designs and the artist is paid. Whew! You have a cover.

And 99Designs is so much more than book covers. Do you need a web site? A Logo? They even do T-Shirt designs.

Will I use the service again? Absolutely.

Kelly A. Harmon switched from newspaper reporting to writing fiction, which she says is much more exciting but lacks the convenience of doorstep delivery, especially on rainy days. You can find her latest projects at kellyaharmon.com.

Tips For A Successful Book Launch

Kelyse Nelson of Writer.ly offers a number of tips here on how to orchestrate your next book launch. And, of course, we agree with her suggestion to check out IBPA and your regional book publishing associations!

Want to learn more about preparing BEFORE the book is published? Mark your calendar for Book Publisher’s Northwest’s June 19 meeting “Market While You Write” with Beth Jusino! More information can be found under the meetings sidebar on the right.

74th Street’s Naked On Kindle Now

74thpodium74th Street Production re-issued their popular speaking guide for writers this month. Revised and updated, Naked at the Podium: The Writer’s Guide to Successful Readings takes tips from the actor’s trade to help authors feel more at ease during presentations. This latest edition is now available as an e-book for Kindle.

From the publisher’s description:
This practical book of tips, solutions and exercises was born of a writer’s angst: how to present material in a way that was appealing to bookstore audiences, flexible enough to use in non-traditional venues, and dramatic enough to keep any audience awake and eager to buy. Adapting the tools actors use to a writer’s particular needs cured the angst and made readings profitable and fun. Drama was the key. Filled with trade tricks, professional preparation techniques and survival tips, this book is an accessory that no author should leave home without.

Dot’s So Much Fun, Everyone Said

Mixer_ArtMore than 50 people attended the first 3-Group Social Mingle at Artspace Hiawatha Lofts. The event held by Seattle WriterGrrls, Northwest Independent Editor’s Guild, and Book Publishers Northwest encouraged local writers, editors, and publishers to create some new connections.

Colored dots were placed on badges to identify the primary affiliation of each party goer, and folks started mingling in multi-dot groups long before the organizers introduced the three groups and explained what they do.

With the changes in technology and the publishing industry, members of all three groups quickly found crossovers in skills and interests.

BPNW and the Guild provided wine and light refreshments for the event while Seattle WriterGrrls volunteers helped everyone get their badge and make the most of the mingle.

Like all good parties, folks were reluctant to leave and a mild night encouraged many to continue their conversations on the sidewalk outside the Artspace Hiawatha Lofts.

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BPNW thanks Rosemary Jones of BPNW, Jenny Neill of Seattle WriterGrrls, Andrea Leigh Ptak of Northwest Independent Editors Guild, and Amanda M. Vail of Northwest Independent Editors Guild for their work in organizing this event. Another thank you goes to Seattle WriterGrrls volunteers Jenny Hayes, Brie Gyncild, Madeline Ostrander, and Harriet Cannon for helping at the party.

Here’s how to keep in touch with our co-hosts:

Seattle WriterGrrls: This group operates as a Yahoo Newsgroup. Sign up to ask a question about writing and related technology. The organization also holds quarterly mixers in local bars or coffeeshops.

Northwest Independent Editors Guild: Go to the Guild’s website to find an editor for your next publishing project. The Guild holds an annual conference, Red Pencil in the Woods.

Guest Article: “Something Every Day” Book Marketing Tips

by Wendy Hinman, author of Tightwads on the Loose

WendyHinman_HeadshotYou’ve spent months or years crafting that perfect book. Now you need to get it into the hands of readers. Readers read to help them make sense of the world and the struggles they face and to explore what interests them.  If your book offers this, they will be glad to learn of it. Effective marketing means finding the people who would be most interested in your book and letting them know about it. It’s like finding the right match, so your story can do what it is designed to do: engage your readers.

Get creative. Brainstorm. Just as you spent countless hours finding clever ways to tell your story, you can be innovative with generating exposure for your work. If you use creativity to make marketing interesting, you’ll want to do it. Enthusiasm is contagious.

Below is a list of ideas for marketing that have worked well for me. Each author and book is different, so do what feels most comfortable for you and your book.

Crystallize your book description and bio into 25, 50, 100, and 250 words. Find that universal truth. These blurbs will come in handy.

Identify your audience and the topics your book touches upon. 

Create a professional website to use as your home base (see www.wendyhinman.com)

Add your book title and website address to your email signature line and all materials you produce, so people can find you.

Plan to send periodic newsletters with links to information housed on your website.

Draft a press release. Be sure to include images, such as your book cover and a professional author photo.

Keep in mind what’s in it for the reader and why the media would be interested.

Identify local media/publications in each market where you have a connection (an event, an audience, places you lived/worked/studied/are doing a book event).

Tailor press releases for each purpose or event with addresses, dates, times, and contact info

Use various angles to appeal to specific topics that your book touches upon.

Craft a good story and headline (specific event, timely topic, anniversary) so media can use it without extra work.

Send a release one month and, again, two weeks before an event.

Post book events on local DIY website calendars (Chamber of Commerce websites, local blogs, clubs); Look up officers for local clubs and contact them.

Reach out to your community in a mutually beneficial way.

Share your knowledge through articles, blog posts and public speaking. Make sure each party gets something out of it: audience, attendee, and you.

  • Libraries, clubs, conferences, schools, stores
  • Radio and TV need good stories. (Pitch program producers with info from your press release.)

Plan to give away books.

Identify media, bloggers and online publications that are likely to be interested in your book.
Send Advance Review Copies (3-6 months prior to release)
Run ads on Book Bub and Goodreads for discount eBooks.
Auctions, fundraisers where your book is seen by many prospective readers.

Leverage your travel to reach new readers.

Always carry copies of your book or at least promotional materials.

Do something every day

Steadily working at it will produce tangible results and lay the foundation for future success. Think of yourself as an entrepreneur and keep in mind that old saying “If it’s to be, it’s up to me,” because no one is as likely to care as much as about your work as you do. Good luck and happy marketing.

Wendy’s recommended resources are:

How to Become a Famous Writer Before You’re Dead by Ariel Gore
Other authors

A Follow-Up From Kelsye Nelson on Kickstarter

Kelyse Nelson organized the February 24 Kickstarter workshop sponsored by Book Publishers Northwest and Writer.ly. She’s also kickstarting her own publishing project: Book Lush, a pairing of cocktails and good reading. Here’s a few of her follow-up suggestions for those looking to learn more about crowdfunding a book:

“First of all, thanks to Bethany Carlson for donating her time to lead the workshop. You can reach Bethany at www.TheArtistsPartner.com (Bethany’s article for BPNW can be found here).

As a convenient example, my own Kickstarter is ending in just a couple days. You can check it out here.

For those of you who struggle with the concept of asking other’s to fund your projects, here is the very inspiration video of Amanda Palmer’s TED talk  about the art of asking.”

2014KickstarterBookLush