March 27: Writer At Work—Postcards, Promo, and Personalization
This session explores how to personalize a direct mail promotional campaign. From book announcement postcards to mini speaker kits, Lori A. May shares samples of how a well-planned promotional budget can increase awareness of a new title, create new audience engagement opportunities, and add value to marketing efforts. Feel free to bring your own examples of postcards or other mailings for discussion. We’ll narrow down tips for effective mailing campaigns while working within a budget.
Our March speaker, Lori A. May, is the author of several books, including The Write Crowd: Literary Citizenship & The Writing Life (Bloomsbury). Her “Writer At Work” workshop series is supported, in part, by an award from 4Culture. Lori’s writing may be found in publications including The Atlantic, Brevity, and Writer’s Digest. She is a freelance writer, consultant, and editor, and has worked with Poets’ Quarterly, Kaylie Jones Books (an imprint of Akashic Books), Creative Nonfiction, and several small press authors. She is a faculty mentor in the MFA program at the University of King’s College-Halifax. Canadian by birth and disposition, Lori now lives and writes in Seattle. For more info, visit www.loriamay.com.
April 24: Publishing University Report With Patty Pacelli
Learn about the hot topics and latest tips from Independent Book Publishers Association’s Publishing University. Our speaker, Patty Pacelli, is a 2017 recipient of the Independent Book Publishers Association’s scholarship for Publishing University.
Patty Pacelli is an author, editor and publisher with Pacelli Publishing, which she owns with her husband, Lonnie. They created the Six-Word Lessons book series in 2009, which has grown to 29 books. They are “how-to” books written by various authors on nonfiction topics such as health, business and other interests or causes. She is the author of two books in the series, Six-Word Lessons to Look Your Best and Six-Word Lessons for Autism-Friendly Workplaces, which has been featured in Fast Company and Entrepreneur, among other publications. Pacellie has formatted and published dozens of other nonfiction books in both paperback and electronic platforms.
IBPA’s Publishing University Scholarship Program provides IBPA members interested in advancing their publishing program the opportunity to apply for a complimentary ticket to Publishing University. IBPA awards one complimentary ticket to each IBPA affiliate association. Pacelli received her scholarship because Book Publishers Northwest is an IBPA affliliate.
All meetings will take place from 6 pm to 8 pm at the Good Shepherd Center, room 221, 4649 Sunnyside N., Seattle, Washington. There is free parking on site.