Amazon now has added the option of creating a pre-order page for indie authors and small publishers using Kindle Direct Publishing (KDP). Previously pre-order buttons were limited to large publishers and other programs. Authors and small publishers can create a pre-order page for up to 90 days before the publication of their e-book.
“One advantage of using pre-order is that you can start promoting your Kindle book pre-order page on Author Central, Goodreads, your personal website, and other places ahead of its release to help build excitement for your book. Also, pre-orders will contribute toward sales rank and other Kindle Store merchandising ahead of release, which can help more readers discover your book,” stated a recent email from Amazon.