Amazon.com jumped into book rental game by introducing a service similar to Scribd and Oyster this month. Unlike those services, which emphasize the backlist of large corporate publishers, early communication from Amazon (shown below) indicates that their service will be more focused on independent publishers and authors enrolled in their KDP Select program. Like Oyster and Scribd, payment to publishers and authors seems to be tied to the amount of the book read after the initial borrow.
E-books published through KDP Selects are available exclusively through Amazon.com and not available on other ebook platforms. Previously these books were available for lending through Kindle Prime.
Today we are excited to introduce Kindle Unlimited-–a new subscription service for readers in the U.S. and a new revenue opportunity for authors enrolled in KDP Select. Customers will be able to read as many books as they want from a library of over 600,000 titles while subscribed to Kindle Unlimited. All books enrolled in KDP Select with U.S. rights will be automatically included in Kindle Unlimited.
KDP Select authors and publishers will earn a share of the KDP Select global fund each time a customer accesses their book from Kindle Unlimited and reads more than 10% of their book-–about the length of reading the free sample available in Kindle books-–as opposed to a payout when the book is simply downloaded. Only the first time a customer reads a book past 10% will be counted.
KDP Select books will also continue to be enrolled in the Kindle Owners’ Lending Library (KOLL) available to Amazon Prime customers in the U.S., U.K., Germany, France, and Japan where authors will continue to earn a share of the KDP Select global fund when their book is borrowed. KOLL borrows will continue to be counted when a book is initially downloaded.
For July, we’ve added $800,000 to the fund, bringing the July fund amount to $2 million.
Learn more about Kindle Unlimited. Visit your Bookshelf to enroll your titles in KDP Select, and click on “Manage Benefits” to get started.
The Kindle Direct Publishing Team