It is not to early to be thinking about your holiday campaign for this year, according to Brian Jueneman, marketing director at Pacific Northwest Booksellers Association. He is heading to Book Expo America (BEA) to discuss holiday catalog ads with New York publishers.
Nearly 1 million copies of PNBA’s Holiday Catalog are distributed each year through the organization’s member bookstores. “This is the most comprehensive regional catalog campaign in the country,” wrote Jueneman in a recent e-mail.
in addition, Jueneman will be encouraging publishers to book their authors for the September 2014 PNBA Tradeshow, in Tacoma. “Sell our booksellers on your books and authors at the show and they’ll go to work for you, handselling to their customers,” he said.
Orders for the Holiday Catalog are due by the end of July.
To learn more about this and other ways to market to Northwest independent bookstores, you don’t have to travel to New York. Just come to Book Publishers Northwest’s free meeting on May 19 to meet PNBA Board president.Tegan Tigani.