New Topics Added To Yale Publishing Course

The Yale Publishing Course (YPC) has added new speakers and topics to reflect the latest trends and issues facing the industry. The course takes place every year on the Yale campus. Limited to seventy participants per session, the course draws on the Yale School of Management and industry leaders. This year’s sessions are

Leadership Strategies in Magazine Media – July 13 – 18
Leadership Strategies in Book Publishing – July 20 – 25

For 2014, new topics and speakers include:

Magazine Media
7 Fundamentals of Data Collaboration: Modernizing in the face of the Big Data Challenge
Richard McFarland, Vice President, Data Service, Hearst Corporation

Re-creating Journalism For The Digital Age: Quality and profits will still go hand in hand
Jim Spanfeller, CEO and Founder, Spanfeller Media Group (SMG)

Book Publishing
Getting Social: Marketing and Branding in the Digital Age
Kristin Fassler, Marketing Director, Ballantine, Bantam Dell and Leigh Marchant, Marketing Director, Random House, Spiegel & Grau

The Six Million Dollar Book: Computational-powered books and modern readers
Peter Meyers, Vice President, Editorial & Content Innovation, Citia