The future of the book is here

Patricia Vaccarino

Patricia Vaccarino

by Patricia Vaccarino, organizer of Seattle Book Summit

I picked up a traditional hardcover book on education, but when I opened the book (Creating Innovators by Tony Wagner) it was smart phone friendly and full of QR codes that could dynamically link to video, audio, website and other material. The book’s author noted that he wanted his book to be a blend of the best of 15th century technology-the printed page – with the best of 21st century technology, QR codes to Facebook fan pages.

Authors now have the option to have social media apps connected to their eBooks so their fans can get updates about their favorite characters and build community on Facebook. If you are a blockbuster author, you can have a music video embedded in your eBook where the characters come to life in a full-scale movie production.

As the traditional publishing industry continues to meltdown, some unlikely new players are jumping into the game and changing the playing field. Esquire Magazine just announced they will publish boy books, a new series of eBooks called “Fiction for Men.”

NBC News has launched into book publishing to capitalize on the growth in eBook reading devices and tablets, coupled with the low cost of eBook production. Their new move is also intended to repurpose their backlog of over one million hours of video content.

Everyone is jumping into the publishing pool, which is a scary prospect. After all, when everyone else is in the pool it can get awfully crowded and there is no room to swim. It usually means it’s time to get out.

Authors of today will now have to decide not only how they will publish, but also if they want to be tech-friendly and create interactive books. Authors will have to think about whether they want to take product placement to a new level by mentioning brands, such as Prada, Pepsi or Target. An app from eBooks to the brands’ shopping cart will result in another revenue stream for authors and publishers. Authors will have to consider that if they cash-in and allow their books to become advertising vehicles that they could realize more money from advertising revenue than they would from the actual sales of the books themselves. And finally, authors can still choose to be pure artists, focusing on the craft of being a wordsmith, and write plain old beautifully bound books that are meant to be treasured through the ages.

Make it your business to know why the future of the book is already here. Join us for the Seattle Book Summit on Friday, June 1st, 11:30 am to 6:30 pm, Art Institute of Seattle, South Campus, 2323 Elliot Avenue, Seattle, WA 98121. The focus of this event is on the business side of publishing. We have over 20 highly credentialed panelists and our keynote speaker is NYC’s top comedian and author Wali Collins. For complete details check out our Facebook PR for People fan page or our Seattle Book Summit event page on Facebook.

Registration for this event is available on EventBrite — check for BPNW discount too.

Patricia Vaccarino has over 20 years’ expertise working with a wide range of national and international clients, in all areas of public relations. We thank her for allowing the reprint of this article. If you would like to submit an article to Book Publishers Northwest, please email bpnwnew at 



One thought on “The future of the book is here

  1. Aleexx says:

    Authors need to simply embrace technology. It’s not going away, hire a company to write articles all over the internet, make Author Videos, use Twitter and above all, COMMUNICATE with the readers! Time when an author could be almost anonymous are long gone.

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