Tom Masters offers e-marketing class on Whidbey

Whidbey Island Writers Association presents TOM MASTERS, E-Marketing Guru and Book Publishers Northwest Board President, teaching:

How to Use Video as a Marketing Tool

January 21, 2012
10 am – 4 pm, Coupeville Library
$75/WIWA Members, $90/nonmembers
To register, call 360-331-2038

Video is a powerful way to market. New technologies now make it easy to create and cost effective to use video.  To be successful, it is important to understand how the technology works and how to tie it in with your other marketing activities. In this seminar, you will learn:
1.      How you can use video
2.      Understand the elements of a compelling online video
3.      Get your video onto YouTube
4.      Learn simple but powerful video editing tips and tricks
5.      Setting up your YouTube video channel
6.      How to plan and produce a great book trailer
7.      Distribute your book trailer for maximum impact
8.      How to create video blogs
9.      When and how to use video on other social media
10.     Measure your success with video

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