Bookstore sales have declined each month since January 2010. And every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores – more profitably on a non-returnable basis. Are you getting your share of these sales?
In Brian Jud’s presentation at the October 20 meeting of Book Publishers Northwest, learn how to find new markets for current titles (nonfiction and fiction), locate new users for existing content, find new uses for your basic information and increase your unit sales, revenue, and profits.
What you’ll learn in this session:
1. Why you will increase your revenue when you stop selling your books
2. How to negotiate with any buyer
3. Proven ways to sell to buyers in retail and non-retail markets
4. Ideas for selling nonfiction, fiction and children’s books
5. Hints to extend your product line – quickly and easily
6. How to create micro-markets for maximum opportunity
7. Tips for searching the Internet to locate new prospects
8. How to define your target buyers in ways that lead to more sales
9. Ways to increase your sales in special markets through creative promotions
10. How to sell more books to corporations, associations, schools and other segments
Get the answers to your non-bookstore-marketing questions in this information-packed presentation.
Jud says “The buck starts here!” Whether you publish fiction, nonfiction or children’s books you will get ideas to sell them in places you never thought possible. Don’t miss this great opportunity to learn from Brian Jud, the book-marketing mentor.
About Brian Jud:
Brian Jud is an author, publisher, president of Book Marketing Works, LLC and a book-marketing expert helping publishers market their books in non-bookstore markets to increase their unit sales, revenue and profits. He is the author of How to Make Real Money Selling Books (January 2010) and Beyond the Bookstore (a Publishers Weekly book) describing new ways to sell more books to special-sales buyers. Brian is a partner in Premium Book Company, which offers commission-based sales of nonfiction, fiction, children’s titles and remainders to buyers in special markets. He is the editor of the Book Marketing Matters™ special-sales newsletter and creator of the Special-Sales Profit Center™, a database to help publishers sell more books to special markets.
In addition, Jud conducts the Masters of Book Marketing™ seminars and series of Book Marketing Monthly™ webinars, as well as being a frequent speaker at publishing events and IBPA’s Publishing University. He is also the author of the series of ebooklets and printed booklets with Proven Tips for Publishing Success. He wrote and published seven titles on job-search topics that will be used as examples during his presentation.
Jud created Book Central Station, the online listing of thousands of suppliers to the publishing industry – rated by previous users. Brian also hosts the online Publisher’s Bookstore listing many discounted titles on publishing, publicity, planning, marketing, publishing law, design, writing and special-sales. Find out more at his website.
This meeting begins at 4 pm on October 20 (third Wednesday of the month) at Good Shepherd Center, Room 202, 4649 Sunnyside N., Seattle, WA.