November 19 meeting: Branding

Patricia Vaccarino founder of the Seattle-based boutique PR firm Xanthus Communications LLC, and its subsidiary PRforPeople, will explain what publishers and authors need to do to build their own brand equity. To promote you, your brand, your business and your book, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter.

Vaccarino, Managing Partner, Xanthus Communications LLC and PRforPeople, has over 20 years of experience working with a wide range of national and international clients, in all areas of publicrelations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She is especially well known for her talents in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity.  Many of her clients are listed on Vaccarino currently represents over 100 individuals, many of whom can be viewed on

Book Publishers Northwest meetings are free for BPNW members. $5 suggested for others.


Our meetings start at 4 p.m. and we must end by 6 p.m.   Book Publishers Northwest meets in  Room 221 at the  Good Shepherd Center in the Wallingford neighborhood of Seattle.

The Good Shepherd Center is located at 4649 Sunnyside Ave. N. in the Wallingford neighborhood of Seattle. From the 45th or 50th N.E. exits, it is about eight blocks west of I-5.