Basho Press of Mukilteo, Wash. announced that more than 2,000 copies of books in the Haiku for Life® series of humorous gift books have been sold.
“Thanks in large part to the results of our placement in the PNBA 2008 Holiday Catalog, enough of the first eight titles in the series have been rung through store registers, ordered by stores without being returned in 120 days, or hand sold by the author to surpass the 2,000 mark,” said publisher David Ash.
More than 100 physical and online retailers carry the Haiku for Life® books. Ash estimated that, with the help of PNBA’s Spring Leafing Out catalog, the 2,500th copy will be sold sometime this summer.
“We’re trying to make enough titles to fill just about anybody’s gift
shopping need,” added Ash, who says that the product line’s strength lies in its diversity of titles. “People ask me which book is my favorite, or which one I hope will sell the best. I tell them I really don’t care which title they like most. I hope they will buy the one most appropriate for their friend or loved one.”
The gift books, which retail for $9.95 each. are billed as “witty, insightful, inspiring, and sometimes just plain weird”. Each book is filled with 100 seventeen-syllable poems aimed at the funny bone. From Haiku for Coffee Lovers to Haiku for Dog Lovers, the series adds a new target market every other month or so. At least four new titles will be released in 2009.
For more information on the books, go to BashoPress.com, e-mail David Ash at BashoPress@aol.com, or call (206) 200-9525.