March 20 Meeting: Powerful E-mail Marketing

Marketing through e-mail can be an effective and cheap tool in a publisher’s marketing bag of tricks. But how can you get the most bang for your buck and avoid having your message lost in your customer’s in-box? Join us on March 20, 4 p.m. to 6 p.m. at Good Shepherd Center, for a meeting on how to make your e-mail marketing more effective. This meeting is free and open to the public.

A communications expert with more than seven years experience in education, marketing, and graphic design, Michael Clark will discuss how publishers can make their e-mail marketing powerful.

Clark is the new Washington regional development director for Constant Contact. He seeks to provide small businesses and organizations with the tools and knowledge to enhance their visibility and grow their business or organization through e-mail marketing.

Constant Contact’s leading e-mail marketing and survey products help all types of small businesses and organizations—including Book Publishers Northwest— create professional-looking e-mail newsletters and insightful online surveys to begin a dialogue with their customers. Today, more than 150,000 customers worldwide trust Constant Contact to help them connect with their audience.

All Seattle meetings scheduled for third Thursday of the month, 4 pm to 6 pm, at Good Shepherd Center (GSC), 4649 Sunnyside N., Room 221, Seattle, Washington. Meeting topics subject to change, please check this website frequently for more information.

Updated meeting schedule:
April 17: Polishing to perfection by working with local editors (GSC)
April 22: Special PNBA/BPNW evening meeting at Eagle Harbor Books.
May 15: PR for Publishers (GSC)
June 19: Working with an independent Sales Rep (GSC)