Blog Tour Information from Tom Masters

The following information is provided by Tom Masters. For a complete PDF of his Blog Tour presentation, please contact him at

a blog tour is . . .

guest appearances of you and/or your book, on one or more relevant blogs, during a time close to the launch of your title.

• the blogosphere is big, with most topics & audiences represented
• blogs tend to be audience and/or topic focused
• topic / audience related blogs tend to link to each other, increasing reach
• blog “reach”is measurable

blog tours

• virtual, no travel
• advertise on your book site the blog(s) you’ll be a guest on
• light coordination
• exposure not limited by geography or time
• sell via links to online book sellers or publisher site
• inexpensive

blog tour tools

• template contact letters
• tracking spreadsheet
• author bio & photo
• book cover art & book description
• author statement
• sample interview
• purchase links & info

researching blogs

scheduling considerations
• Blogs may have varying requirements
• Blog owners may be slow to respond
• Allow time to publicize your blog tour
• The number of blogs you contact depends on the availability of high traffic and high authority blogs in your topic space

publicize your blog tour

• online press releases
• blog or book web site


• blog touring takes time: research alone can be 4-8 hours per audience
• typical response rates from blog owners are about 20-25%
• not all comments will be favorable

For more information
Tom Masters
Orion Wellspring, Inc.

BPNW respectfully asks others to honor Masters’ copyright on this material and to ask permission before reproducing.