Updated Schedule for Business of Books

New Business of Books: 2007 And Beyond
September 8, 2007
Discover U Downtown Campus, 2901 3rd Avenue, Seattle, WA
9 a.m. to 5:00 p.m.

To register, use the link right to enter Discover U’s secure page for Web registrations or call Discover U at 206-365-0400.

9:00 am – 9:50 am
Welcome from Book Publishers Northwest
Coffee and light refreshments, meet the publishers and other conference attendees

10:00 am – 10:50 am
Defining Your Genre: Publishers Talk About Their Niche

  • Children’s books juvenile/young adult
  • General fiction/non-fiction
  • Travel books
  • Memoir/biography
  • Self help/how-to
    Speakers include Tom Blaschko, Idyll Arbor; Margaret Doyle, Port Gamble Press; Sheryn Hara, Book Network; John Thompson, Illumination Arts; and Beth Whitman, Globe Trekker Press.

    11:00 am – 11:50 am
    Session 1: Marketing Your Title, Money Ideas
    Panel A: Marketing Your Book

  • Traditional PR
  • Non-traditional marketing
  • Online PR
    Speakers include: Erin Eaves, Amazon Advantage; Linda Carlson, Parenting Press; and Al Sampson, Seattle University

    Panel B: Turning a Profit

  • Making your book make money
  • Subsidiary rights
  • Selling lots of books outside of the bookstore
    Speakers include: Michael Duckworth, UW Press, Kent Sturgis, Epicenter Press, and Bette Filley, Dunamis House

    12:00 pm – 1:20 pm
    Lunch with the Experts (optional)

    1:30 pm – 2:20 pm
    Session 2: Legal issues, Distribution Via Web and Bookstores, More Marketing Ideas

    Contracts and legal issues
    Presented by Gary Marshall, lawyer

    Organizing Events: book signings, author talks, and more
    Speakers include Kim Ricketts, events organizer, and Al Sampson, Seattle University

    Working with wholesalers and distributors
    Speakers include Phil Garrett, Partners West, and Sheryn Hara, The Book Network

    Design Part I: Cover and interior illustration
    Two-hour design session with Shary Flenniken; Morten Nilsen, Z-N Enterprises; and Ray Pfortner, Pfortner & Assocs.

    2:30 pm – 3:20 pm
    Session 3: Marketing, Distribution, More on Production

    Editorial: Proofreading and Indexing with Freelancers
    Presented by Nancy Burkhalter

    Printing Tips
    With Sheryn Hara, The Book Network; Justin Smith, Bang Printing; Victor Judd, Houston Datum; and Bob Smith, BookPrinters Network.

    Design Part II: Working with photographers and illustrators
    Two-hour design session continues with: Shary Flenniken; Morten Nilsen, Z-N Enterprises; and Ray Pfortner, Pfortner & Assocs.

    3:30 pm – 5:00 pm
    Closing & Wrap-up: Meet Experts for Last Q&A (3:30 to 4:30)

    Sessions may be broken into more than one room. Times and speakers subject to change without notice.