Category Archives: Education

New Topics Added To Yale Publishing Course

The Yale Publishing Course (YPC) has added new speakers and topics to reflect the latest trends and issues facing the industry. The course takes place every year on the Yale campus. Limited to seventy participants per session, the course draws on the Yale School of Management and industry leaders. This year’s sessions are

Leadership Strategies in Magazine Media – July 13 – 18
Leadership Strategies in Book Publishing – July 20 – 25

For 2014, new topics and speakers include:

Magazine Media
7 Fundamentals of Data Collaboration: Modernizing in the face of the Big Data Challenge
Richard McFarland, Vice President, Data Service, Hearst Corporation

Re-creating Journalism For The Digital Age: Quality and profits will still go hand in hand
Jim Spanfeller, CEO and Founder, Spanfeller Media Group (SMG)

Book Publishing
Getting Social: Marketing and Branding in the Digital Age
Kristin Fassler, Marketing Director, Ballantine, Bantam Dell and Leigh Marchant, Marketing Director, Random House, Spiegel & Grau

The Six Million Dollar Book: Computational-powered books and modern readers
Peter Meyers, Vice President, Editorial & Content Innovation, Citia



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Posted by on April 15, 2014 in Education


A Follow-Up From Kelsye Nelson on Kickstarter

Kelyse Nelson organized the February 24 Kickstarter workshop sponsored by Book Publishers Northwest and She’s also kickstarting her own publishing project: Book Lush, a pairing of cocktails and good reading. Here’s a few of her follow-up suggestions for those looking to learn more about crowdfunding a book:

“First of all, thanks to Bethany Carlson for donating her time to lead the workshop. You can reach Bethany at (Bethany’s article for BPNW can be found here).

As a convenient example, my own Kickstarter is ending in just a couple days. You can check it out here.

For those of you who struggle with the concept of asking other’s to fund your projects, here is the very inspiration video of Amanda Palmer’s TED talk  about the art of asking.”


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Posted by on March 15, 2014 in Education, Marketing, Promotion, Publishing


Yale Offers Summer Camp For Publishing Executives

This summer, Yale University once again offers a short, intensive course designed for executives in the book publishing industry. Leadership Strategies in Book Publishing will be held July 20 to 25 on the university’s campus. Enrollment is limited to 70 participants. According to program organizers, this session is expected to sell out.

“As the disruption in the publishing industry continues at an ever-accelerating rate, we have been refreshing the YPC curriculum to reflect the latest advances in technology, evolving innovative business models, and effective management strategies,” said Tina C. Weiner, Director, YPC

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Posted by on February 25, 2014 in Education


Free Webinar: Social Media Strategies For Trade Shows

Planning to do a trade show soon? Check Skyline’s website for tips and other resources.

The Northwest company Skyline Exhibits is offering two free interactive webinars on Feb. 12 to help business owners get more out trade show exhibits.

Their free live webinars cover:
Which social media websites to use first
What content works best in social media
Pre-show, at-show, and post-show promotions on social media websites
When and how often to post promotions
How to jump start promotions if you don’t already have a social media presence
The presenters will be Michael Thimmesch, Director of Customer Engagement for Skyline Exhibits, and Nik Fradgley, International Sales for Skyline Exhibits.

Register here  for Session Iat 9:00am PST, Feb. 12, for Social Media for Trade Shows, or
Register here for Session II at 11:00am PST, Feb. 12, for Social Media for Trade Shows
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Posted by on February 7, 2014 in Education


Feb. 26 Workshop: Mastering Business of Authorship

Our January meeting speakers are offering a more intensive course on effective marketing for authors at the Women’s University Club on Feb. 26.

Maria Dykstra of TreDigital, Karen Lynn Maher of LegacyONE Authors, and Margo Myers of Margo Myers Communications call their hands-on workshop “An Authorship MBA” designed to help any author carry out a well-crafted marketing strategy. The speakers will focus on:
Establishing a brand as an author
Understanding the “must have” elements of a promotional plan
Setting up social media profiles
Identifying ‘key topics’ around a book’s content
Developing a blueprint for your social media strategy and editorial calendar
Learning how to find and engage an audience

February 26, 2014
Workshop: 8:30 a.m.– Noon
Lunch: Noon – 1:00 p.m.
Women’s University Club Gold Room
, 1105 6th Ave., Seattle, WA 98101
$269 (Early Bird Registration: $199 before Feb. 17th)*
*includes valet parking and lunch

Register at: For more information, contact

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Posted by on February 5, 2014 in Education


Discount Offered For New England Publishers Conference

Independent Publishers of New England invites members of all IBPA affiliates to attend their two-day annual conference April 4 and 5 in Southbridge, Mass.

Workshops and sessions for new publishers to experienced publishers include Creating Your Own WordPress site, Understanding and Using Metadata and BISAC with Angela Bole of IBPA, Brian Jud’s Sellng Outside the “Box,” Social Media Marketing, Digital Media, Traditional Marketing, Editing, Design and more.

If registered by February 15, the cost is $125 or $150 after that, the same as IPNE members. For more information about the conference, check IPNE’s website at

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Posted by on February 4, 2014 in Education


NWPA Meeting: Getting Media Coverage

Kjerstin Gabrielson will be one of NWPA's speakers..

Kjerstin Gabrielson will be one of NWPA’s speakers..

Oregon’s Northwest Publishers and Authors group will help their members connect with the local media in their February meeting. Their speakers are Kjerstin Gabrielson, who handles “online reader engagement” for the Oregonian, Cindy Dauer from The Westside Cultural Alliance, and Saundra Sorenson, Tualatin Times reporter.

Attendees will learn about working effectively with the media, tips on blogging, and more.

NWPA February Meeting
Tualatin Public Library 18878 SW Martinazzi Ave., Tualatin, OR 97062
February 11, 6:30 – 8:30pm

Meetings are free for NWPA members and a small fee is charged for non-members.

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Posted by on February 3, 2014 in Education


Search For Meaning At Book Festival

The Search for Meaning Book Festival returns to Seattle University in February. Since 2009, the festival given authors and scholars a place to encourage attendees to reflect on their own ability to contribute to a more just and humane world.

This year’s special guests include keynote speaker Katherine Boo, author of the Pulitzer Price finalist Behind the Beautiful Forevers. Her narrative nonfiction chronicles the lives of families striving toward a better life in Mumbai, India, in this bewildering age of global change and inequality.

This day-long event on the SU campus Saturday, Feb. 15 from 8 a.m. to 6:15 p.m.

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Posted by on January 30, 2014 in Education


Village Books Offers Kobo Workshop

On Jan. 25, Village BoVillageBooks_Kobooks in Bellingham, WA, will offer an informational workshop on publishing for Kobo, the e-reader sold in independent bookstores.

Local authors will share their experiences and tips, and representatives of both Kobo Writing Life and the Village Books Publishing Team will be on hand to answer questions.

Light refreshments will be served and attendees will have a chance to win a Kobo product.

The workshop starts at noon, Jan. 25, at Village Books, 1200 11th St, Bellingham, Washington.Registration is $5 at the store or by calling 360-671-2626.

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Posted by on January 20, 2014 in Education


Make A Connection With Writers

WendyHinman_HeadshotWendy Hinman, our March speaker about marketing memoirs, is the editor of Writer’s Connection, a resource for readers and writers that features interviews with accomplished authors and publishing industry professionals.

Past interviews have featured New York Times best selling authors Erik Larson, Garth Stein, Elizabeth George, Jamie Ford, Mary Guterson, Jim Lynch, Kevin O’Brien, Robert Dugoni, Jonathon Evison, Erica Bauermeister, and Carol Cassella.

Through the Writers Connection, readers learn how respected writers honed their craft and made their way towards publishing success as well as find information on writing resources, classes, conferences, residencies and websites.

To subscribe to the free Writers Connection newsletter, send an email to

Mark your calendar for March 17, 6 pm to 8 pm (a Monday evening!), for an informative lecture from Hinman about how to market memoir and other types of books through book events, repurposing content, and more.


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Posted by on January 15, 2014 in Education


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